Victor Five Questions

Do alcohol companies target teenagers/youths?
http://stats.org/stories/targeting_youth_aug1_06.htm
Colorful packaging is used in brands such as Four Lokos and it's reported that some adults may not know what these caffeine alcoholic beverages, but their kids are fully aware of what these drinks are.


What age group is most responsive to the alcohol companies advertising?
http://www.health20-20.org/article/20/for-your-information/alcohol-drug-abuse/targets-of-alcohol-advertising
It is stated that people between 12 years of age and 20 years of age are tempted to drink the beverages, because the advertising shows healthy teens, celebrities and even athletes supporting the alcoholic beverage.

Do parents have any influence on their kids drinking habits?
http://susanbmcconnell.com/parental-influence-in-underage-drinking
A recent study by the Century Council found that nearly half of all mothers think underage drinking is acceptable in certain circumstances and expected to occur during the teen years. The study also noted that mothers underestimate the occurrence of underage drinking among their own daughters and misjudge the seriousness of the issue. That is why parents’ attitude and actions matter. When we convey an attitude of acceptance, teens will think it is o.k. Parents’ attitude is the key to deterrence of underage drinking. Studies show teens that have a healthy relationship with parents are less likely to drink


How young are kids when they first try alcohol? How does this affect them?
http://susanbmcconnell.com/parental-influence-in-underage-drinking
Children as young as 12 have been pressured into trying alcohol. If they drink before they're fifteen years of age, it's noted that they are four times as likely to become alcoholics.

Is the government taking any action to direct the advertising away from children?
http://www.palgrave.com/products/title.aspx?PID=374634
 Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking